Many businesses experience extreme seasonality. Resorts, sports venues and retail businesses immediately come to mind. Every year they must staff up for the busy season and lay off for the off season. I have worked in several seasonal businesses, both as an employee and as a leader. The purpose of this post is to explore the question, in managing seasonal employees, what adjustments should managers make?
One important aspect of this situation is the mutual understanding that the job ends when the busy season ends. This forces both the employee and the employer to decide whether they want to work together again. If a seasonal employee did not have a great work experience, she will almost certainly look for a job with another employer next season. On the other side of the coin, if the employer was not satisfied with the employee’s performance, it simply won’t extend a job offer next season. No written warnings, no performance plan, no hassle.
Although there’s a built-in opportunity to part the company forever, it’s also easier for both parties if the employee returns every season. For the employer, the costs of recruiting, hiring and training are reduced. And for the employee, he or she doesn’t have to invest any time applying for jobs with other employers. So there’s an incentive for both parties to make this an ongoing, though seasonal, relationship.
This incentive for a relationship that continues from one season to the next leads to an interesting conclusion. Managers should manage seasonal employees the same way they manage “permanent” employees. They should develop close relationships with their people, and they should foster close relationships among employees. They should make people’s jobs engaging and fun. They should make sure that each of their employees is in the right fit for his strengths. Most importantly, they should truly care about each and every person who reports to them.
One additional difference between a seasonal and a permanent job is the prospect for promotion. Seasonal employees might see opportunities to become supervisors, but that’s about it. Unless they become permanent employees, seasonal people are not going to become department heads or vice presidents. But a great manager can still help them learn and grow and prepare to advance in their chosen careers.
If a manager is willing to teach, any seasonal employee can learn a lot about being a great team player, solving problems, taking care of customers, demonstrating initiative, improving morale and being an informal leader. An exceptional manager can help each employee make individual learning and growth one of her goals for the season.
So, even though this is a seasonal job, a caring, committed manager can make a positive difference in her employee’s lives.
Thanks for reading, and thanks to Marilyn Buresh for suggesting this topic. As always, I’m interested in your thoughts.
Larry Sternberg is the co-author of Managing to Make a Difference (Wiley), a handbook for hitting the sweet spot of middle management. He also serves as the Talent Plus Fellow, performing duties as an oft-requested speaker and consultant.