How Shopping at Costco Can Raise Your EQ

Kim Turnage Kim Turnage

August 02, 2017 Blog Engagement
How Shopping at Costco Can Raise Your EQ

Sometimes enlightenment strikes in the most common of circumstances – like a Saturday shopping trip to Costco with your husband. Standing in the seam between the produce section and the frozen foods recently, I realized that these kinds of trips have improved our emotional intelligence, and they have made both of us better spouses, parents, employees and leaders.

Costco might be disappointed to learn that the magic isn’t in the store. It’s in going to the store and what you do while you’re there. As we shop for what we need, we talk about what’s coming up on our schedules, make some short-term plans and negotiate who will do what to make all the trains run on time in the week ahead. We negotiate other things too:

  • Cheetos or Doritos?
  • Name brand or generic?
  • Buy extra because it’s on sale?
  • Do we need a new rug for the living room?
  • Should we think about getting a Smart(er) TV?
  • Given that we’ll have two kids in college next month, do we really need to replace that teenage refrigerator or can we get one more year out of it?

Some questions are smaller. Some are bigger. None are game changers. We share information, reveal our individual (and often conflicting) preferences and priorities, plan, argue, negotiate and figure out a way forward. At some point, we have to leave so there are time limits on these interactions. Usually we can achieve some kind of resolution pretty quickly.

This isn’t rocket science. It’s simple and normal and something everybody can do or already does. But it flexes and strengthens our emotional intelligence. Here’s a quick review of the elements of emotional intelligence:

  • Self-awareness: understanding your own drives and how they affect others
  • Self-regulation: controlling impulses and suspending judgment
  • Motivation: pursuing goals with persistence and optimism
  • Empathy: understanding other people’s thoughts, feelings and behaviors
  • Social skills: building rapport, finding common ground and being persuasive

We’re hitting all five of those elements of EQ in the aisles of Costco and Sam’s and King Soopers and Target and, just to be fair to online shopping, as we make purchases together on Amazon. This is where we practice knowing our own minds, sharing perspectives, negotiating and persuading, arguing and compromising, about (relatively) small things. And it strengthens us for the bigger things, not only in our relationship with each other but also in our interactions with other people.

Don’t underestimate the power of common experiences to prepare you for uncommon ones. Take the practice where you get it. Let it work for you and make all your relationships stronger. And, for the record, on the Cheetos or Doritos question, the answer is always Cheetos.

Latest Posts: Blog

Team Building Activities at Work

Blog December 03, 2024

Get Ready: Team Building That Actually Works 

Maximize team performance with strategic work team building activities. Strengthen relationships, boost morale and achieve business goals.

Talent Plus Talent Plus

Read More
Employees building relationships at work

Blog November 27, 2024

Building Relationships, Sharing Thanks 

Makenzie Rath, Talent Plus President, discusses how building relationships and expressing gratitude can lead to shared success.

Makenzie Rath Makenzie Rath

Read More

Blog November 04, 2024

High Employee Morale for the Holidays: How to Finish the Year Strong

No matter what industry you work in, the holidays can be stressful for your team. Learn strategies you can use to maintain high employee morale.

Talent Plus Talent Plus

Read More
Onboarding a new manager to a team

Blog October 22, 2024

Get Ready: Onboarding a Team Manager 

Discover the importance of effective onboarding for new managers. Learn how to maintain team culture while fostering growth and trust.

Talent Plus Talent Plus

Read More
30-60-90 day employee onboarding

Blog September 12, 2024

Get Ready: Building a 30 60 90 Day Onboarding Plan

Boost employee engagement and productivity with a well-crafted 30 60 90 day onboarding plan. Set new hires up for success from day one.

Talent Plus Talent Plus

Read More
Engaged Employees at Work

Blog September 09, 2024

Employee Engagement Strategies

Unlock the power of employee engagement strategies to boost productivity, retention and your organization's bottom line.

Talent Plus Talent Plus

Read More