The power of making people significant may be most obvious in instances where that kind of significance is absent. If articles circulating on LinkedIn and other social media are any indication, feeling significant is hitting a nerve that translates directly to employee engagement and retention.

On Business Insider, Jacqueline Smith writes about the 19 signs your company doesn’t care about you (which is pretty much the same as the 19 signs your manager doesn’t make you significant).
Forbes contributor Mike Myatt lists 10 reasons your top talent will leave you – all of them have something to do with significance.
David Hassell writes on 15Five about why unappreciated employees cost you more.

So what can you do to make people significant? See people for who they really are. Care about the things they care about. Show up for their life events. How about this one? Put away your phone. We offer these ideas and more on our podcast on this topic. Listen in for real-life stories from Larry and from our friend, colleague and seasoned business developer, Ellen Hoeppner, about how making people significant has made a difference for them and helped them achieve their business goals.
On all our podcasts and blog posts, you have an opportunity to talk back to us through comments and emails. We hope to hear from you! Until next time, manage to make a difference every day!

This is part of a series highlighting excerpts from our new book, Managing to Make a Difference. Next up: Go Ahead, Get Close to Your People. Connect with Kim Turnage and Larry Sternberg on LinkedIn to see the latest blog updates.

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